Wise Moves for Small Business Owners During COVID-19
Thank you to guest blogger, Elena Stewart. She is a certified life coach specializing in the teachings of Brené Brown, Danielle LaPorte, and Marie Forleo. She offers one-on-one coaching sessions and career mentoring. Learn more at www.elenastewart.com.
Getting through the COVID-19 pandemic is first on many businesses to-do lists right now. Quarantine, social distancing, and safety precautions have sent shockwaves through the business world that have been felt in every industry and at every level. However, small businesses are at a much higher risk of failure than their larger counterparts. The margins are smaller, the cushion thinner, and safety nets sparse or non-existent.
Small businesses have to discover the best ways to keep themselves afloat through this time. Savvy investments can make a big impact on your ability to move forward. Here’s a look at a few of the best moves small businesses can make right now.
Photo Credit: Unsplash
Trying Out Useful Software
Technology can help your company organize and prepare for tomorrow:
Team and project management software can serve you well for both remote and in-person work.
Video conference software can keep your team connected while you’re apart.
Look into budgeting programs designed specifically to help small businesses thrive.
Looking Into Office Upgrades
Get your physical space looking (and feeling) great while everyone’s at home:
New lighting can make a big impact on employee productivity.
If your carpet is old, consider springing for new carpet to reduce germs and dust.
Installing UV-C lights in your HVAC system can keep your office healthier.
Investing in Your Company
Take this opportunity to invest in yourself and your business:
Develop a new branding strategy for your business by working with Cynosura Consulting.
Forming an LLC has tax advantages and can protect your assets.
Consider taking an online business class to get advice and techniques for success.
Cynosura Consulting works with small to medium-sized companies to revamp their branding strategies. Complete this contact form to learn more!
Ultimately, your best tools are forethought and creativity. Take some time to really think about what your business needs going into the future. The right decisions now could set you up for success through and after COVID-19.