Cynosura Services

  • Cynosura provides marketing coaching to clients in the following areas:

    • Strategy Development

    • Content Marketing

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  • Cynosura provides coaching to clients looking to update their existing or create a new brand.

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  • Cynosura provides coaching to clients looking to begin their sustainability journey.

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  • Provide onsite or remote training in Small Business Marketing and Brand Strategy.

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Marketing Coach

The best marketing advice for small businesses is to develop a thorough marketing strategy, emphasizing robust content marketing that provides customers with the information they need.

Marketing Strategy

There are many ways to improve your marketing program, but it requires a plan to guide your efforts. A marketing strategy provides clear direction and measurements for success.

A marketing strategy is not designed to be static and sit on a shelf. It requires an understanding of your current state and a vision for where you want to go, as well as a commitment to reevaluate and update it routinely.

Cynosura can coach your company in both evaluating your current strategy and developing a new one to achieve your objectives.

Content Marketing

Today's consumers are wary of the traditional, transactional marketing that focuses on "selling" something.  Today, consumers want solutions, information and advice, and one of the best ways to do this is through content marketing.  Brands and companies that understand what their customers need are in the best position to provide them the most value. Creating robust content marketing plans can help guide your efforts.

Cynosura can coach your team on developing a comprehensive content marketing plan that fulfills your marketing requirements and is supported by your available resources.

Coaching available in

  • Storytelling

  • Cause Marketing

  • Event Marketing

  • Social Media Evaluation

  • Omnichannel Marketing

  • Content Planning

  • Strategy Review and Planning

  • Targeting, Segmentation, & Positioning

  • Marketing Mix Evaluation

  • Metrics and Analytics

  • Market Analysis*

* Marketing Analysis may require additional fees to access databases and market trend services.

“I worked with Dave on an almost daily basis for five years, building the Farm to Feet brand from inception forward. He was instrumental in developing and nurturing the brand and elevating it within the outdoor industry and beyond.... He is organized, creative, and a strong story teller.”
— Michael Collin - Director at Pale Morning Media

Branding Coach 

Authentic brand creation begins with understanding your company’s mission and vision. Knowing your north star drives the brand's direction and creates genuine authenticity.

Cynosura can coach you on assessing your current branding or in developing a new brand strategy.

Genuine brands are believable.  Not only do consumers reward such behavior with loyalty, but they also aid your marketing strategy with organic promotion.  Cynosura understands this and can support your company through developing a branding creation strategy focused on authenticity.

Coaching available in

  • Brand Mission/Vision Creation

  • Branding Assessment

  • Brand Development

  • Branding Strategies

“I’ve been in the outdoor industry for 25 years and have worked with hundreds of people during that time. Dave ranks at the top of the list of people I most admire and respect. They guy is good at what he does, strike that...he’s great. He has an innate ability to see, know, and understand the 30K foot view, and then be able to efficiently transfer that down to the micro level - with clear actionable items that generate results.”
— Pete Eshelman - Director of Outdoor Branding at Roanoke Regional Partnership

Sustainability Coach

Companies are looking towards sustainability to meet customer requirements, lower costs, and reduce waste. Getting started can be as simple as asking the right questions about your current operations and business practices.

Coaching available in

  • Sustainability Strategy

  • Sustainability Audits

  • Sustainability Metrics

  • Sustainability Marketing

“I’ve known and worked with Dave for many years, both when I was at REI and also with bluesign and always have found it to be positive, productive and energetic! Dave has a can-do attitude and his personality lends itself to great interaction. He is quite outgoing and personable. I appreciate the way he embraced sustainability and has become a champion of the cause.”
— Kevin Myete - Director of Global Brand Services at Bluesign Systems

Small Business Marketing and Brand Strategy Training  

Provide existing or aspiring business owners with essential marketing and branding basics for developing a marketing plan and brand strategy. Explore real-world examples of marketing in practice and review related marketing topics for business owners to consider as part of their marketing efforts.

Training available in

  • Fundamentals of marketing analysis, segmentation, targeting, positioning, and consumer behavior

  • Marketing Mix and how it is used in developing the marketing strategy.

  • Marketing plans and their role in executing the marketing strategy.

  • Branding essentials and the necessary elements for creating a brand.

  • Marketing and branding essentials in practice

  • Role other topics have in developing a brand’s marketing strategy