WHAT DOES CYNOSURA MEAN?
Cynosura is another name for the constellation Ursa Minor and its brightest star, Polaris. It is also the Latin word for the North Star, which provided direction and guidance in the early days of navigation — the way Cynosura aims to provide support to its clients.
Cynosura is a business coaching firm committed to helping its clients improve their organization in the areas of marketing and sustainability.
Cynosura’s Mission
To provide a North Star for those seeking it.
Cynosura’s vision
A future of continual learning and growth.
Cynosura’s Core Values
Perfection is a journey, not an endpoint. Therefore, excellence directly results from continuous improvement, resulting in genuine and sustainable success.
In the modern business world, authenticity is not just a buzzword, but a crucial element for success. It’s about being real, relatable, and human, fostering a deeper connection with our customers and partners.
Real experts are keenly aware of what they do not know. True competency comes from knowing that no one person has ALL the answers. They collaborate and learn for the benefit of those they serve.
Companies should focus on creating a positive impact through meaningful social responsibility or environmental sustainability, collaborate with others who share a similar belief, and work towards creating a better world for future generations.