Product Development — Marketing Advice|Small Business |Startups

Most companies understand how promotion and branding are related, but what about the other 3 P’s in the Marketing Mix?

Marketing Strategy, Branding AuthenticityDavid PetriFebruary 11, 2020Branding, Brand Development, Marketing, Product, Product Development, Pricing, Promotion, Value Chain, Supply Chain

Marketing Should Lead Product Development

Who currently leads product development at your company? Perhaps it is time for marketing to reclaim its role in product development. As the first "P" in the traditional marketing mix, the product is an essential function for marketing teams…

Marketing StrategyDavid PetriMarch 22, 2019CynosuraMarketing, Product Development, Strategy, Going To Market, Sales