Authentic — Marketing Advice|Small Business |Startups

In 2013, I was part of the leadership team at a sock manufacturer in North Carolina that developed and launched a new sock brand – Farm to Feet.

Marketing Strategy, Branding AuthenticityDavid PetriJanuary 21, 2020Cynosura ConsultingMarketing, Branding, Brand Development, Public Relations, Authentic

Why native content marketing can help tell your story

The current marketing landscape has produced many challenges and opportunities. Within brand and product promotion, the one main problem is the diminishing effectiveness of traditional advertising. One tool that many brands are successfully using in today's content-rich marketing environment is authentic storytelling…

Content Marketing, Marketing StrategyDavid PetriApril 19, 2019Cynosura ConsultingNative Content, Content Marketing, Storytelling, Marketing, Paid Ads, Authentic