Business Coaching Services

Helping your organization find its North Star

Coaching Services Offered

Marketing Strategy

Brand Development

Embracing Sustainability

North Star: the star toward which the north pole of the earth very nearly points, and which accordingly seems fixed and immovable in the sky. It is also called Cynosura, polestar, and by astronomers, Polaris.

Meet Dave Petri – Founder & Head Coach

Check out my professional background on

With over 30 years of leadership and management experience, I offer a unique and practical perspective from a variety of corporate settings.  My diverse background includes a career in the Navy, coupled with working in the defense, power generation, and outdoor industries. I retired from the Navy Reserves in 2009 and held civilian careers as a systems engineer, project manager, business development leader, sustainability director, and marketing executive. I have also taught Marketing at High Point University and currently lead a Marketing and Branding workshop for Western Carolina University’s Professional Outdoor Industry Certificate

Since 2019, I have been a consultant to various companies and organizations, providing my expertise in marketing, branding, sustainability, communications, and event management. I currently volunteer as a chapter director for the Southeast Chapter of E2 (Environmental Entrepreneurs), a Community Advisor for WFDD Public Radio, and a Communications Co-Chair for National Security Leaders for America. I am also the former board chair for the North Carolina Outdoor Recreation Coalition.

Dave’s Professional Expertise

  • Brand & Marketing Strategy

  • New Brand Creation & Development

  • Content Marketing

  • Authentic Storytelling

  • Environmental Sustainability

  • Event Management

  • Project/Program Management

  • Public Speaking

Cynosura works with small to medium-sized companies

Companies that Want to:

  • Create a comprehensive marketing strategy for their business

  • Develop a new company brand and branding strategy or relaunch/re-brand for their existing business

  • Incorporate sustainability into their company’s business practices

And are Looking for:

  • Someone recognized as a seasoned, experienced marketing and sustainability professional

  • Someone who can help guide and teach their management team and employees.

  • Someone who cares about YOUR connection with YOUR clients and customers and focuses on your goals.

At the same time, these companies:

Lack the time and/or staff to accomplish their objectives.

Want to implement its requirements on a budget.