Marketing Consulting Services
The best marketing tips for small business can be derived from developing a robust marketing strategy with an emphasis on branding authenticity and a robust content marketing strategy that provides your customers information they need.
“I worked with Dave on an almost daily basis for five years, building the Farm to Feet brand from inception forward. He was instrumental in developing and nurturing the brand and elevating it within the outdoor industry and beyond.... He is organized, creative, and a strong story teller.”
Cynosura Consulting provides marketing support services to clients with an emphasis in the following areas:
Strategy Development
Authentic Branding
Content Marketing
Expertise Areas
Strategy Analysis
Omnichannel Marketing
Sustainability
Team Training/Mentoring
Branding Assessment
New Brand Development
Brand Mission/Vision
Influencers/ Ambassadors
Storytelling
Cause Marketing
Event Marketing
Strategy Development
There are many ways to improve your marketing program, but it requires a plan to guide your efforts. Cynosura can help your company with developing strategic marketing plans that achieve results.
Strategy Review and Planning
Embracing Sustainability
Market Analysis*
Team Assessment
Metrics and Analytics
Marketing Mix Evaluation
* Marketing Analysis may require additional fees for access to database and market trend services.
An omnichannel marketing strategy requires a plan that achieves your goals and objectives.
Authentic Branding
Authentic brand creation begins with understanding your company’s mission and vision. Knowing your north star drives the direction of the brand and creates true authenticity.
Genuine brands are believable. Not only do consumers reward such behavior with loyalty, but they also aid your marketing strategy with organic promotion. Cynosura understands this and can support your company through developing a branding creation strategy focused on authenticity.
Brand Mission/Vision Creation
Branding Assessment
Brand Development
Branding Strategies
Content Marketing
Today's consumers are wary of the traditional, transactional marketing that focuses on "selling" something. Today, consumers want solutions, information and advice, and one of the best ways to do this is through content marketing. A robust content marketing program that provides value throughout the sales funnel can be far more effective in attracting and retaining customers.
Since there is no one-size-fits-all program, Cynosura can help you with developing a comprehensive strategy that will fulfill your marketing requirements and can be supported by your available resources.
Storytelling
Influencers/ Ambassadors
Cause Marketing
Event Marketing
Social Media Evaluation
Omnichannel Marketing
Brands and companies that understand what their customers need are in the best position to provide them the most value. Creating robust content marketing plans can help guide your efforts.
Additional Services
Outsourcing
Many companies do not have large marketing teams to perform all the strategic planning, content creation, content delivery and countless other marketing tasks that are necessary to reach customers. Cynosura works with a network of talented and creative individuals who can quickly deliver your immediate marketing needs.
By serving as your remote marketing department, Cynosura can manage these resources to meet a wide range of marketing needs affordably.
Once Cynosura helps develop your marketing strategy, it can then drive the execution with its network of marketing specialists with expertise in SEO, digital marketing, content creation, and logo design.