Cynosura is a marketing consulting firm committed to helping its clients create authentic branding strategies with an emphasis on sustainability and transparency.
Core Values
Excellence
The “status quo” is never what Cynosura strives for -- I value excellence, and providing it for my clients is my constant motivation. I believe that perfection is a journey, not an endpoint, so I consider excellence to be the direct result of continuous improvement...with real, sustainable success as the result.
Authenticity
In today’s marketing landscape, I believe in telling your story in a relatable, authentic and genuine way. This is not just important for your brand growth -- it’s also important for your customer connection.
Competence
Real experts fully understand their area of expertise -- which also means being keenly aware of what they do NOT know. At Cynosura, I know the ways in which my knowledge can take you to the next level, and I also believe that no one person has ALL of the answers; this is why I collaborate with my network of other talented individuals to foster success and expertise in all realms of marketing and branding.
Responsibility
I believe that companies should have a focus on creating a positive social, eco-friendly impact -- whether this is accomplished through meaningful social responsibility or through efforts to preserve out great outdoor and public lands, it is a constant priority and goal of mine. As such, I seek to work and collaborate with others who share in that belief and in working towards a better world for future generations.
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"Brands need to consider who their products are built for, consider the persona, and ensure the values and messagin… https://t.co/G9AGkw6SbV
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SUSTAINABILITY MARKETING IS SIMPLY JUST MARKETING #MarketingSustainability #MarketingStrategy #Marketing… https://t.co/gtwyPsfNUq
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SUSTAINABILITY MARKETING IS SIMPLY JUST MARKETING #MarketingSustainability #MarketingStrategy #Marketing… https://t.co/7u91HBnZHB
In 2010, Harvard Business Review published this article on “The Transparent Supply Chain”, which discussed the evolution of consumer interest in product origins. It provided several key and instructive take-aways for companies seeking to start down the sustainability path. One in particular – transforming marketing – revealed the importance of integrating both marketing and supply chain strategies.